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The eCommerce industry has become highly competitive as more and more retailers are going online. By 2022, the global eCommerce market is likely to be worth $5.4 trillion. In 2020, the consumers spent $861.12 billion online with US retailers. In addition, as per Statista, 73% of eCommerce sales will take place on a mobile device by the end of 2021.
Consumers, nowadays, are making their buying decisions based on recommendations made on social media platforms. Around 57% of consumers follow brands on social media platforms to remain aware of any new products or services launched. In comparison, 47% follow brands to stay up to date on any other company news.
Tips For Using Social Media For Ecommerce Marketing
Thus, social media has become an integral part of eCommerce marketing. An effective social media eCommerce strategy helps you market your eCommerce business better. It allows you to reach your target audience, improve brand awareness, and raise more sales for your online store. Here’s what you need to know.
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