Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully, your business already uses effective local SEO techniques that help your brand thrive. However, SEO is never a one-and-done
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Sometimes it’s the little things in web life that make us look twice. From carousels to documentation to cookie disclaimers, here are some sites taking the mundane and sprinkling in a little magic. Great ideas in web design come so thick and fast that it can be easy to miss them if you’re not careful. This series is a small
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SEO is an ever-changing world. Blink and you’ll miss the latest best practices, thought leaders, and tools. Feeling out of touch is natural. This guide is your way back into the groove, baby. Search engine optimization is essential to most websites. The industry is worth more than $70 billion a year, and it’s only going to grow. It has specialists, sub-specialists,
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Image credit: Erik_Lucatero / Pixabay via Valuewalk The eCommerce industry has become highly competitive as more and more retailers are going online. By 2022, the global eCommerce market is likely to be worth $5.4 trillion. In 2020, the consumers spent $861.12 billion online with US retailers. In addition, as per Statista, 73% of eCommerce sales will take place on a mobile device by the end of 2021.
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Today’s entrepreneurs are well aware of the importance of online reviews. Those few words, usually written by total strangers, can give your business’s online reputation a huge boost — or plunge it into a one-star muck bath you’ll spend days or even weeks recovering from. The truth is, it’s absurdly easy to share your opinion, and most people do it when
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When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she lands on is called a landing page. These can be your home page or any other page you create on your site. Since these pages can be critical in converting casual browsers into paying customers, it’s
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As an entrepreneur, you probably know by now that the best and the most logical next step of your small business is establishing a digital presence or maybe even strengthening the one that you already have. This is because customers are undeniably doing more and more business over the internet and you need to make sure that your small enterprise
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The difference between HTTP and HTTPS may seem like only one letter, but that one letter can make a huge impact in your website’s performance. Let’s talk about HTTPS and what it means for your small business. What Is HTTPS? HTTPS is a way to encrypt information that you send between a browser and a web server. This protects your
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There are a lot of cool things you can do with your website. After all, web technology is amazing, right? What’s more, I’m personally a huge fan of visual content, interactive elements and killer design. However, I’ve also seen the dangers such elements can create, so I’m here to issue this warning: Entrepreneurs and the web designers they employ
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