When embarking on a new website project, designers tend to focus on the aesthetics and functionality of their work. This means that content writing is a task often pushed onto the client to fulfil. The unfortunate consequence of this decision is that the website’s content ultimately comes in too late, in the wrong format, and of poor quality.
21 years ago, usability consultant Jakob Nielsen said this about content written by laypeople:
“The biggest problem is that most people are (and always have been) bad content creators. That’s why we have professional writers, graphic designers, filmmakers, speakers, musicians, and other types of media professionals. When an average person tries to create content, they typically don’t have much to say and what they do say is often said badly.” — Jakob Nielsen, 2000
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